• 15 Apr, 2025
  • Agentic AI

At Levels AI, we're constantly exploring how artificial intelligence can redefine the way humans interact with technology—and few things are more exciting than AI that understands emotion.

Recently, Netflix began testing an innovative feature that recommends content based on the viewer’s mood. In collaboration with OpenAI, this experiment is currently live on iOS devices in Australia and New Zealand, with plans to expand globally. This development showcases a new frontier in personalized experiences—emotion-driven AI.

But how does it work? And what could this mean for other industries?

Decoding the Mood: How AI Understands Emotions

AI can analyze multiple signals to interpret human emotions, including:

  • Voice tone

  • Facial expressions

  • Behavioral patterns (like pauses, rewinds, or watch time)

  • Textual sentiment (from search queries or reviews)

Using large language models (LLMs) and deep learning frameworks, AI systems can map these inputs to specific moods—happy, stressed, bored, or curious—and tailor recommendations accordingly.

Netflix’s Experiment: A Glimpse Into the Future

Netflix’s mood-based AI feature is likely using a combination of:

  • Natural Language Processing (NLP) to understand search behaviors

  • Reinforcement learning to adapt recommendations based on feedback

  • Embedded mood detection algorithms within the user interface

This is not just about recommending comedies when someone’s sad—it’s about building deeper emotional connections with users through adaptive content curation.

What This Means for the AI Industry

At Levels AI, we see mood-based recommendations as the next phase in hyper-personalization. Whether it's:

  • Curating music playlists

  • Suggesting wellness activities

  • Offering real-time mental health support

  • Or designing educational experiences

…the potential applications are vast.

How Levels AI Is Exploring This Space

We’re actively researching and prototyping emotion-aware AI systems that can:

  • Identify user mood using minimal input

  • Adapt interfaces and responses in real-time

  • Provide insights for businesses to create more empathetic digital products

As we integrate AI deeper into human life, emotional intelligence will be just as vital as raw computing power.

 

Netflix’s experiment is just the beginning. The future of AI is not just smart—it’s emotionally intelligent.

At Levels AI, we’re building for that future.